Revolutionizing Social Visibility with Data Science
AI, data science, and big data analytics play a crucial role in social media marketing. From increasing their audiences to reducing costs, these technologies are here to accelerate the next-level of social visibility.
Both data science and artificial intelligence (AI) are doing an impressive job in paving pathways for social visibility.
For instance, if you take the reports by Markets and Markets, you will notice industries of machine learning, NLP, and deep learning that deals with marketing within the social media platforms predicts to grow beyond USD 2.1 billion by 2023.
At its core, AI, machine learning, and deep learning in association with the data science industry is now forming an integral part of social media.
AI and data science — the symbiotic relationship
In this article, we will explore the impacts of artificial intelligence and data science on social media and how it works to boost social media marketing strategies.
Artificial intelligence
You’re looking to build an audience, drive engagement with your product, and convert prospects into leads. But how do you plan on doing this without taking help from social media? From increasing audiences to increasing revenues, AI is playing a significant role in businesses.
The above image demonstrates why every organization can’t do without AI. The technology can analyze consumer behavior as well as search patterns. Data gathered from social media platforms eventually help businesses analyze how customers can find the service and products offered.
Example 1:
Chatbots are one of the best examples you can talk about. When you open a website looking for services and products, a pop-up is prompted asking business-related questions. Conversation between the customer and the chatbot gets recorded and directed to the relevant department.
Example 2:
Amazon and Netflix play a significant role in recommending users what to watch next. A recommender system is used, algorithms that aim is suggesting the most relevant product to the user.
Example 3:
Gmail. While typing a message, it uses AI to predict the next sentence or word anticipating exactly what you’re about to say in your message.
This feature is called “smart compose” to help users compose emails much faster. This feature utilizes machine learning to offer an interactive sentence or word to complete your message.
While there are multiple benefits of AI, it sure does have a serious impact on marketing through social media platforms. Though it includes an element of intelligent automation, it takes marketing to the next level.
AI analyzes large datasets. This technology not only crunches numbers but also uses data science techniques to extract insights from the data. This is where the role of data science professionals gets highlighted. The insights extracted from these data can be used to make future predictions and informed decisions.
AI is relevant to social media for two major reasons:
1. Increase revenue — AI boosts the efficacy of the content and strategy posted on social media platforms. As a result, it leads to better engagement and also justifies the investment you’ve done on social media. With AI, you can determine your audiences and activities based on the level of engagement on your posts. It also writes ads that are relevant and effective to you.
2. Cost reduction — With the help of automation, you can align the timeline of your posts. This reduces labor-intensive tasks and helps you focus on higher-value tasks — searching relevant hashtags and links, scheduling posts, and uploading shares, etc.
AI and Data Science: The Perfect Blend for Social media
With more than 350 million photos uploaded on social media, Facebook is known to be the largest social media platform that generates data.
Facebook is on the verge of creating more personalized buying suggestions for users through the data gathered. This platform created a feature using neural networks that helps analyze the type of conversations that takes place on the website. The face recognition feature is widely used to tag people or identify friends in pictures.
Using this feature, advertisers can easily run their campaigns or help companies compete through which Facebook users can use facial recognition along with the business the company is running to identify the right products or win free products.
According to the Pew Research Center, nearly 86 percent of the adults in the US were well aware of the use of facial recognition technology. Whereas 74 percent of the adults believed this feature could help recognize people at the individual level.
AI along with data science and big data analytics have already gained pace in the online marketing industry.
Coming to Instagram, marketers could gain a huge advantage through the data collected. More like Facebook and Twitter, Instagram also picks up the latest and most trending hashtags for any posts to go viral. This helps marketers to expand their audience on a larger scale.
The upcoming trends that have been segregated using data science and AI give marketers a great opportunity to widen audiences based on their preferences.
As AI continues to grow, it is evident that these social media networks will invest in AI to help their business grow.
With more users entering the online network, such as targeting methods and social media marketing strategies will only get better.
